INTEGRATED THOUGHT LEADERSHIP GROWTH PARTNER
We’ll build you a credible, GTM-integrated thought leadership presence that elevates your brand and generates demand—In a way your founder & executives can be proud of.
“Working with Thoughtful Content has been a huge win for DocuSketch. It’s helped position us as true subject matter experts and thought leaders in the property documentation industry, and given some of our most senior team members the visibility they deserve. The content sparks meaningful conversations and strengthens our credibility in the industry”
Nick Keyko
Vice President, Marketing
“At a recent trade show one of our subject matter experts attended, he said over 30 people approached him and mentioned his LinkedIn content. We’re getting some great online traction that is turning into offline conversations!”
Barret Hall
Senior Manager, Digital Marketing
“In the first month of Thoughtful running mysocial we added $49k in net-new pipeline.”
“A perfect ICP contact at a global consumer brand just DM’d asking for a call and literally said ‘I guess this proves your LinkedIn content works’ lol”
Charlie Grinnell
Co-founder & Co-CEO
DOES THIS SOUND LIKE YOUR B2B SOCIAL STRATEGY?
IN AN INDUSTRY WHERE TRUST IS EVERYTHING
YOU’RE UNSURE HOW TO TALK ABOUT IT WITH EXECUTIVE CONTENT
HOW TO WIN ON LINKEDIN FEELS LIKE A BLACK BOX
THEN WHAT FOLLOWS WAS BUILT JUST FOR YOU.
B2B THOUGHT LEADERSHIP IS BROKEN.
THE PROBLEM?
FOUNDERS & GTM LEADERS ARE TOLD…
“Just start posting. Build an audience. And revenue will follow.”
So they post. Maybe with help from AI, or even hire a ghostwriter.
But the results are scattered — a few likes, some polite comments, no meaningful conversations.
Senior team members are respected experts offline… yet invisible online.
They wonder…
“Do I need better hooks? Better Topics? AI prompts? Do I need to post more often? Is it the algorithm?”
But the real problem?
A few years ago, consistent founder & executive posting could generate inbound. Organic reach was high, competition was low, and feeds weren’t saturated.
That world is gone.
THE #1 REASON B2B FIRMS FAIL TO GENERATE REVENUE WITH EXECUTIVE CONTENT?
DISCONNECTED SOCIAL STRATEGY.
A disconnected approach to thought leadership and social strategy isn’t a strategy at all—It’s a collection of piecemeal efforts.
RandomLinkedIn Posts
Executives Who Post Once Every 6 Months
Generating Likes, But No Pipeline
Posting straight from ChatGPT
Sales Team Sending Cold DMs
Relying on Organic Reach
Focusing on the Company Page
Occasional Commenting
Not Sending ICP Connection Requests
Not Measuring Impact
Tried LinkedIn Ads and They Didn’t Work
A disconnected approach to thought leadership and social strategy isn’t a strategy at all—It’s a collection of piecemeal efforts.
Growth teams are being mislead by outdated advice, and fall victim to these 4 common traps:
THE INBOUND-ONLY TRAP
Too many B2Bs create good content, but fail to translate it to revenue by sticking to the outdated “Inbound Marketing Playbook”.
Even with trust and visibility, waiting for prospects to come to your website and fill out your demo form will miss half of the currently in-market opportunities.
Prospects might see your content, but get distracted, drift away, and pipeline stalls.
Key Problem: No Demand Detection. No Demand Capture.
Result: No revenue.
THE GHOSTWRITER TRAP
You hire a B2B writer or founder-brand agency. But instead of sharpening and questioning your ideas, they simply say, “What do you want to talk about?” and hit record. They nod along to all your ideas (even bad ones), film you, regurgitate the clips into posts, and turn you into another LinkedIn talking head.
They re-package your random ideas and sell them back to you in subtitled videos. The output feels generic, inauthentic, and detached from your real voice.
Even worse, you attract some eyeballs, but at a heavy cost: Your trusted reputation in the industry is damaged.
Key Problem: Inauthentic Content.
Result: No trust built with your audience.
THE ORGANIC REACH TRAP
Since 2025, LinkedIn’s new algorithmic feed will barely put you in front of 1% of target buyers organically, even with great content.
You may build trust in a very small circle of existing contacts, but remain unseen by 99% of people who actually matter.
Key Problem: No Targeted Distribution.
Result: No visibility with your ICP.
THE INBOUND-ONLY TRAP
Too many B2Bs create good content, but fail to translate it to revenue by sticking to the outdated “Inbound Marketing Playbook”.
Even with trust and visibility, waiting for prospects to come to your website and fill out your demo form will miss half of the currently in-market opportunities.
Prospects might see your content, but get distracted, drift away, and pipeline stalls.
Key Problem: No Demand Detection. No Demand Capture.
Result: No revenue.
THE OUTCOME? NO REVENUE, NO PIPELINE—AND YOUR COMPANY’S THOUGHT LEADERS STAY INVISIBLE.
A disconnected approach to thought leadership and social strategy isn’t a strategy at all—It’s a collection of piecemeal efforts.
It’s confusing (for your team, and your audience), hard to build momentum, and ultimately fails to deliver the results you had hoped for.
You’re stuck with posts that went nowhere, or worse yet, damaged your founder and executives’ reputations.
They fade back behind the curtain of your company’s brand.
Other industry figures remain top of mind for your audience.
You miss out on the opportunity to unlock visibility, trust, and growth through a well-executed, modern approach to thought leadership.
THE SOLUTION?
INTEGRATED THOUGHT LEADERSHIP.
Ditch the disconnected social strategy. When 4 pillars come together: sharp positioning, authentic content, targeted distribution, and demand capture—pipeline and revenue follows.
Owned idea
Nail your positioning narrative and diagnose your audience's problem better than anyone else in your industry, then use it as north star for all your content.
With this approach, you're not just another LinkedIn talking head in an oversaturated social media feed. Your audience doesn't just see another post, your posts change and lead how they think about your category.
The Result?
Content That Drives Action
Editorial content engine
Not all ideas be put into content. They need to be developed, filtered, and expressed in a way that sounds like you at your best, aligned with your positioning, and optimized for the platform.
An editorial content engine produces consistent output supported by a senior sparring partner who elevates your thinking, protects your voice and manages a disciplined production system that ships only credibility-enhancing work, in a way that AI or a ghostwriter simply cannot.
The Result?
Authntic Content. Audience Trust.
Demand Capture
A Demand Capture system detects engagement signals from your target buyers and surfaces them to your sales team for effective follow up.
By highlighting real people in your market engaging with your thought leader's content and profile, you don't wait for inbound--your team is equipped to spark meaningful conversations at exactly the right moment.
The Result?
Revenue.
Targeted Distribution
Under the hood of the LinkedIn block box are several key strategies others are missing: tactical network growth, curated commenting, and multi-layer paid content distribution.
Combined correctly, these strategies can 10x-100x your distribution to the 3-10k people who matter most--your exact target buyers. The right people don't just see you once;l they keep seeing your message until it clicks.
The Result?
Visibility With Buyers.
THE SOLUTION?
INTEGRATED THOUGHT LEADERSHIP.
Ditch the disconnected social strategy. When 4 pillars come together: sharp positioning, authentic content, targeted distribution, and demand capture—pipeline and revenue follows.
THE OUTCOME?
REVENUE-GENERATING CONVERSATIONS WITH PEOPLE THAT SEE YOU AS A VISIBLE AUTHORITY IN YOUR INDUSTRY.
YOU’RE SEEN AS THE NATURAL, TRUSTED SOLUTION
YOUR BEST, AUTHENTIC IDEAS ARE CONSISTENTLY PUBLISHED
YOU STAY AT THE TOP OF THE FEED—AND TOP OF MIND—FOR YOUR IDEAL AUDIENCE
YOU SPARK MEANINGFUL, REVENUE GENERATING CONVERSATIONS WITH YOUr ICP
WHEN WELL-POSITIONED CONTENT LANDS WITH YOUR PERFECT AUDIENCE, YOU NO LONGER STRUGGLE WITH…
CLIENT RESULTS.
“Working with Thoughtful Content has been a huge win for DocuSketch. It’s helped position us as true subject matter experts and thought leaders in the property documentation industry, and given some of our most senior team members the visibility they deserve. The content sparks meaningful conversations and strengthens our credibility in the industry”
Nick Keyko
Vice President, Marketing
“At a recent trade show one of our subject matter experts attended, he said over 30 people approached him and mentioned his LinkedIn content. We’re getting some great online traction that is turning into offline conversations!”
Barret Hall
Senior Manager, Digital Marketing
Vice President, Marketing
Led the industry narrative online and sparked 100s of revenue-generating conversations with the ICP
Gerard Rivera
Co-founder
Gross-to-Net Leakage Recovery Platform for Pharma Manufacturers
Generated $6 Million in Qualified Pipeline in the first 2 Weeks
“In the first month of Thoughtful running mysocial we added $49k in net-new pipeline.”
“A perfect ICP contact at a global consumer brand just DM’d asking for a call and literally said ‘I guess this proves your LinkedIn content works’ lol”
Charlie Grinnell
Co-founder & Co-CEO
Outsights Service For Marketing Leaders at Consumer Brands
2x’d Pipeline in 6 Months
CONTENT EXAMPLES.
Click the posts to view them natively on LinkedIn
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INTEGRATED THOUGHT LEADERSHIP PLANS & PRICING.
FOUNDATION
We build your Integrated Thought Leadership system to start generating trust, visibility, and pipeline with your ICP—in just a few weeks.
what we do
Positioning Process — 3-4 week guided sprint to nail your Owned Idea
Visual Personal Brand — to add visual recognition to your content & profile
Landscape Research — to understand what’s working for creators in your space
Tone of Voice Guidelines — so you show up authentically, in a way you can be proud of
Optimize Your Profile — to act as an effective landing page for your thought leadership
ICP Research — to map peers, competitors, and thought leaders for you to engage with
Deliver Strategy — so your system is documented, repeatable, actionable, and sustainable
First Batch of Content — Create & publish 8 posts that cover the most important facets of your Owned Idea
outcomes
Your Integrated Thought Leadership strategy is defined, documented, and repeatable
First batch of Thought Leadership Content goes live (8 posts)
Allows you to gauge early results from your target audience
timeline
4-6 Weeks
Depending on client readiness
YOUR TIME NEEDED
~5-10 hours
PRICE
$6K USD
PHASE 1
FOUNDATION
EXECUTION
We run your Editorial Content Engine that compounds trust & visibility with your ICP month after month, as well as a Demand Capture System to translate audience awareness & engagement into pipeline and revenue.
what we do
Content Interviews — Bi-weekly or monthly
Content Storyboarding — Script writing, narrative creation
Content Creation — Writing, editing, design; incorporating platform best practices
Tactical Networking — To grow your ICP audience connections, who are more likely to see you
Curated Commenting Feed — We surface the right posts for you to engage with. Doubles reach in 5min/day
Demand Capture — We surface ICP-fit people who are heavily engaged, for your sales team to reach out
Ongoing Research — To understand what’s working and not working for creators in your space, then tweak
GTM Integration — Regular contact with your marketing & sales teams to share measurement and learnings
outcomes
Engaged ICP leads are surfaced to your sales team for warm outbound
Dozens of inbound demo requests, DMs, and emails are being generated regularly
8 - 20 High quality thought leadership posts per month, created & published for you
We’re integrated with your sales & marketing teams so learnings make it into content
Organic reach is doubled via the Curated Commenting approach and Tactical Networking
timeline
Month-to-month
No long term contract lock-in
YOUR TIME NEEDED
~3–4 hours/mo
Interviews & content review
PRICE
PHASE 2
EXECUTION
DISTRIBUTION
We run LinkedIn Thought Leadership ads to overcome the Organic Reach Trap and put your content directly in front of your target audience.
what we do
Campaign Planning — To determine the ideal targeting mix and priority accounts to reach
Multi-Layer Targeting Strategy — Including LinkedIn native, warm retargeting, and your target account list
Creative Cycling — To surface your top performing content and mitigate audience ad fatigue
outcomes
Your thought leadership reaches significantly more of your ICP and target accounts
Greatly accelerates the volume of inbound demo requests, DMs, and emails being generated
Increases the volume of ICP-fit leads we can detect and surface to your sales team for outreach
timeline
Month-to-month
No long term contract lock-in
YOUR TIME NEEDED
1–2 hoursOnce, for campaign planning
PRICE
$1K/mo USD
Minimum ad spend
$1K/mo USD
Our fee to manage campaigns
PHASE 3
DISTRIBUTION
FAQS.
FAQs
Absolutely. Two ways we ensure this.
- Every two weeks, we run Content Interviews with you to uncover personal anecdotes, industry perspectives, and company news. This process provides the source material for creating high-performing authentic content, guaranteeing that everything posted from your founder’s account is in their voice and resonates effectively.
- The LinkedIn content and personal brand strategy we co-create during your onboarding process will guide our creation process through every piece of content, ensuring that the posts coming from your LinkedIn account sound like you.
Yes. When we work together, we’ll inform you of the latest LinkedIn best practices then tailor your content exactly the way you want with those best practices those in mind. This includes editing style, graphics, captions, overlays, etc. If there’s anything special you want us to do for a specific post, you can let us know and we’ll work it into your content calendar.
When your goal is sales — LinkedIn content is one of the few channels that reliably works to generate leads and revenue for many B2B businesses. Most founders quickly start seeing a steady flow of comments and DMs asking to book calls to discuss their product or service. Another common success signal is prospects mentioning your LinkedIn content on sales calls or at events. In short: Great LinkedIn content will create some directly attributable leads for you, and a far greater amount of indirectly influenced sales pipeline value.
When your goal is audience growth — Some founders work with us simply to build an audience of followers, an asset that will generate value for years to come. Working with Thoughtful can typically generate thousands of new LinkedIn followers per year.
Definitely. If you’re already producing (or being featured on) podcasts, newsletters, blog articles, or recorded live events—just send us that content and we will re-purpose it into high impact content for your LinkedIn account.
You can, and that’s a valid approach. If you do, we recommend checking out Raven.Club to join a community of B2B $1M+ ARR founders taking the DIY approach.
Thoughtful is a great option if you would rather take a Done For You approach and invest your time in other parts of your business and life.
The first few weeks of your partnership with Thoughtful are dedicated to a thorough onboarding and strategy process. This consists of a kickoff call where we learn about your target audience/ICP, your preferred editing style, and existing content strategy (if any). From there, we’ll create a custom LinkedIn content strategy that ladders back to your objectives and leverages LinkedIn best practices. Once we’re aligned on strategy it’s time to dive into the first content interview with your Thoughtful strategist.
Content publishing typically begins in week 3-ish of the engagement, but we will not begin posting until you are completely satisfied with the voice and quality of the initial batch of content. Sometimes this can take longer depending on how much iteration is needed.
As such, the amount of posts published in month one of our engagement can vary from 0-50% of the typical monthly amount—It’s critical we get things right before we begin our regular posting cadence.
Show up to the bi-weekly content interviews — 3 hours/mo.
There is one other key to success: Engage. We recommend that founders set aside 10-30 minutes every business day to engage on LinkedIn. That consists of (1) Answering DMs, (2) responding to comments on your posts, and (3) making thoughtful comments on posts from other leaders in your space. Doing these activities regularly for just a few minutes a day will greatly enhance the effectiveness of your content and audience building efforts with Thoughtful.
Or take advantage of our Daily Engagement Add-On Service and we’ll handle high quality engagement for you.