WE BUILD YOU A THOUGHT LEADERSHIP CONTENT ENGINE THAT ELEVATES YOUR BRAND & GENERATES DEMAND.
Put your social content strategy, production, & distribution on autopilot.
When I was building my last B2B startup, RightMetric; the only marketing channel that worked for us early on was founder-led content…but as founders we could never find the time to be consistent. The dream was a reliable freelancer with the right playbook that could just do it for us—and do it right. That’s what we offer through Thoughtful.
PERSONAL BRAND FOR FOUNDERS IS BROKEN
The Old way
- Sporadically posting on social yourself then giving up as you get pulled into actually running your business.
- Tasking someone else to run your social, only for it to completely lack your POV
and voice - Re-posting links or basic content that gets ignored by the algorithm so no one sees it
- You know content and social should be driving trust, credibility, and pipeline; but there’s no system in place to get it done
vs
The NEW way
- Your social content engine is generating demand and you’re spending less than 5 hours/month on it
- Your POV, voice, and subject-matter expertise show up front and center in your content
- You're effortlessly producing new content every week that is seen by thousands of ICP prospects
- Your content is resonating with your target audience and a steady flow of high-quality leads are DMing you
TAKE YOUR FOUNDER-LED CONTENT FROM NEGLECTED TO PERFECTED
“In the first month of Thoughtful running my social we added $49k in net-new pipeline.”
CHARLIE GRINNEL
“Publishing founder LinkedIn content to generate leads for my business was so effective I had to pause it to catch up on fulfillment.”
NEAL O’GRADY
how it works
ONBOARDING & STRATEGY
We dedicate time to understanding your ICP, company, and unique POV; then create a bespoke, best practice founder-led content strategy that will perform.
CONTENT INTERVIEWS & PRODUCTION
Bi-weekly recorded Zoom interviews to capture your unique POV—No prep necessary on your side. Your team (strategist, writer, and editor) then translate that into 2 weeks of content.
DISTRIBUTION & ITERATION
Your subject-matter-expertise is published to LinkedIn as short form video, longform text posts, and carousels. You reach and resonate with your ICP on autopilot while we measure results and double down on the winners.
CONTENT EXAMPLES
Thoughtful clients' content out in the wild.
PLANS AND PRICING
ALL PLANS INCLUDE
- World-class content strategist, writer, & video editor
- Real Time analytics & monthly reporting
- Comprehensive founder-led content strategy
- Audit of your current social media presence
- Bi-weekly content sourcing interviews
- Custom graphics & video editing
- Content & competitor research
optional add-ons
- Curated Commenting Feed: $400/mo
- Super-Premium Editing Style: $950/mo
- Automated ICP Network Growth: $750/mo
- Done-For-You Commenting (2.5 hrs/wk): $1,050/mo
- Boost Content with Thought Leadership Ads: $1,250/mo
SEE IF THOUGHTFUL IS THE RIGHT FIT FOR YOUR COMPANY & PERSONAL BRAND
FAQs
Absolutely. Two ways we ensure this.
- Every two weeks, we run Content Interviews with you to uncover personal anecdotes, industry perspectives, and company news. This process provides the source material for creating high-performing authentic content, guaranteeing that everything posted from your founder’s account is in their voice and resonates effectively.
- The LinkedIn content and personal brand strategy we co-create during your onboarding process will guide our creation process through every piece of content, ensuring that the posts coming from your LinkedIn account sound like you.
Yes. When we work together, we’ll inform you of the latest LinkedIn best practices then tailor your content exactly the way you want with those best practices those in mind. This includes editing style, graphics, captions, overlays, etc. If there’s anything special you want us to do for a specific post, you can let us know and we’ll work it into your content calendar.
When your goal is sales — LinkedIn content is one of the few channels that reliably works to generate leads and revenue for many B2B businesses. Most founders quickly start seeing a steady flow of comments and DMs asking to book calls to discuss their product or service. Another common success signal is prospects mentioning your LinkedIn content on sales calls or at events. In short: Great LinkedIn content will create some directly attributable leads for you, and a far greater amount of indirectly influenced sales pipeline value.
When your goal is audience growth — Some founders work with us simply to build an audience of followers, an asset that will generate value for years to come. Working with Thoughtful can typically generate thousands of new LinkedIn followers per year.
Definitely. If you’re already producing (or being featured on) podcasts, newsletters, blog articles, or recorded live events—just send us that content and we will re-purpose it into high impact content for your LinkedIn account.
You can, and that’s a valid approach. If you do, we recommend checking out Raven.Club to join a community of B2B $1M+ ARR founders taking the DIY approach.
Thoughtful is a great option if you would rather take a Done For You approach and invest your time in other parts of your business and life.
The first few weeks of your partnership with Thoughtful are dedicated to a thorough onboarding and strategy process. This consists of a kickoff call where we learn about your target audience/ICP, your preferred editing style, and existing content strategy (if any). From there, we’ll create a custom LinkedIn content strategy that ladders back to your objectives and leverages LinkedIn best practices. Once we’re aligned on strategy it’s time to dive into the first content interview with your Thoughtful strategist.
Content publishing typically begins in week 3-ish of the engagement, but we will not begin posting until you are completely satisfied with the voice and quality of the initial batch of content. Sometimes this can take longer depending on how much iteration is needed.
As such, the amount of posts published in month one of our engagement can vary from 0-50% of the typical monthly amount—It’s critical we get things right before we begin our regular posting cadence.
Show up to the bi-weekly content interviews — 3 hours/mo.
There is one other key to success: Engage. We recommend that founders set aside 10-30 minutes every business day to engage on LinkedIn. That consists of (1) Answering DMs, (2) responding to comments on your posts, and (3) making thoughtful comments on posts from other leaders in your space. Doing these activities regularly for just a few minutes a day will greatly enhance the effectiveness of your content and audience building efforts with Thoughtful.
Or take advantage of our Daily Engagement Add-On Service and we’ll handle high quality engagement for you.